The third season of Jackie Chan Adventures was an attempt to show new elements and statement that weren't what the previous season's characters were used to. The season introduced what Kevin Hageman described as an "attitude and a soul" to the characters and the environments, such as in the Season 2 episode The Battle for Ninjago. The return of Lloyd was also an attempt to make the series more accessible and allow for new viewers to come in. Dan Hageman explained, "The first half of that season, we tried to give Lloyd a more smiley attitude, so he'd be more of a character with a personality... Instead of just being the ultimate badass. That was the most fun part of the season to be able to let him have more of a role as a person, and to be able to do things with him that were fun, like having him go on a rollercoaster for the first time", while Gavin Dunne opined, "I think the third season precipitated a lot of the changes... being able to kind of create the world that you wish to create, from the characters to the costumes and stuff like that". In order to reflect the promises of the third season, the fourth season once again changed the ninjas' appearances. Dan Hageman explained, "We told the audience that we were going to change these things. The face is going to be different and the hair is going to be different. And we were very excited to do that".
A New Zealand politician, Rodney Hide, began to campaign for the role of the Twelfth Lord of the Night in the Marvel Superheroes Vs Aliens toy line. He was inspired by his son who played with Lego Ninjago, and this encouraged his campaign for playing the role. Hide was eventually eventually cast as the main antagonist of the toy line, which was released in late 2011. Bill Webb, a Lego designer and consultant for the Ninjago toy line, commented, "He was the father of a five year old, and he played with the Ninjago figures a lot. His son is two now, and he played with them a lot. He took a few of them to the Lego store in Milton, New Zealand. d2c66b5586